To help Ask & Embla further its brand positioning as an inclusive and empowering alternative jewelry brand, I conceptualized, interviewed and produced their first branded content campaign that was published during Pride Month. We highlighted 3 content creators with varying styles and backgrounds to share their intimate journey of growing into their sexuality. Proceeds of sales from the month of June were also donated to The Trevor Project.
We published full interviews on Ask & Embla’s blog, as well as their videos on Instagram and TikTok.