When Korean beauty company Soko Glam hit 100,000 followers on Instagram, I wanted to find a way to celebrate while driving awareness on their social channels. Around this time, the ‘100 Challenge’ was trending, so I pitched to the co-founders for us to put our own spin on it with a ‘100 Sheet Masks Challenge’ video.
In the span of 48 hours, our post caught the attention of publications like Allure, Marie Claire, Cosmopolitan, Refinery29 and more. Produced, edited, and published by me.
